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North American affiliations dominate the published articles, whereas African and South American affiliations are very rare. The other geographical affiliations are represented to some extent. This might be justified by differences in size among the research communities in various geographical locations and/or by differences in the available resources to perform competitive research. g. China, India and Japan) are hardly represented at all in the selected research journals, despite their research communities being sizeable and their having access to resources to perform competitive research.

At the most basic level is a question as to where electronic journals fit within the existing academic publishing paradigm (Harter, 1998; Slagell, 2001). , 1999; Hynes and Strecher, 2005). This later criticism may be lessened as most journals publish both electronically and in hard copy, thus, e-only journals may be more acceptable. There is limited examination of the use of these resources and how it impacts publishing related issues. With access to more detailed biometric data from systems such as Google Scholar (Google, 2008) or Harzing’s Publish or Perish system (Harzing, 2007), there are opportunities for examining publishing in detail.

1 No. 16, pp. 107-21. M. E. (1991), “Contributions of southern authors in major marketing publications”, Journal of Business Research, Vol. 22, January, pp. 33-45. G. E. (1985), “Perceived quality of 50 selected journals: academicians and practitioners”, Journal of the Academy of Marketing Science, Vol. 13 No. 2, Spring, pp. 352-61. R. V. (1990), “Awareness and evaluation of selected marketing journals inside and outside the discipline: an empirical study”, Akron Business and Economic Review, Vol.

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